We believe that a surveillance camera should be discrete and almost invisible, so it blends perfectly with its surroundings. We also believe that a surveillance camera should tell its presence and show where it is pointing at, as a curtesy to people in the public space. And we believe that a surveillance camera should give a sense of performance and trust, so it fulfils its purpose.
These contradicting objectives should not be equally fulfilled. Every camera has its’ own purpose which influence the balance of the objectives. That is why our camera designs are quite different. Some are discrete while others are quite visually bold. Technology dominates the design of some cameras whereas others are softer and more friendly.
Most of all, we are focusing on giving each camera its own unique identity that relates to the purpose and the core idea. With a free spirit but not constrained by consensus thinking. We give each camera a strong, elegant, playful or serious character. And by that we add value and spirit to a dull product category, because any type of product deserves to be created by proper care and attention.