Beovision Horizon

With BeoVision Horizon we designed a television for flexible living: One that shines exactly when and where you need it but with the ability to remain respectful of all the other activities of busy, modern homes.

Most televisions today are almost just a piece of glass. Still, they appear dominant in our living rooms. So reduced and yet still too much. How do we change this? We found our inspiration in wall mirrors.

A bare and frameless mirror glass in your living room will stand out for all the wrong reasons. It is just an unnatural element in a home. But apply the right frame and the mirror becomes part of the décor. Now you have an object that you will pass by without noticing, unless you are actively looking for it.

Using this philosophy, we gave the Horizon a very subtle frame on the front and even went up against the stream by adding deliberate depth to its profile. This deeper perspective makes the screen appear much less obtrusive than other televisions.

Its strict composition of profiles lends the Horizon a form that is more architectural than product. The high-grade aluminium surfaces are matte sanded, adding a distinct and surprisingly tactile feel to the object.

In some ways the Horizon is like a piece of furniture. Each part serves a distinct purpose. It is incredibly discreet but it never tries to pass for something it is not. It has the confidence to look like the arch-type of a television – a rarity these days – which gives the Horizon its relevance, even when turned off.

The versatility of the Horizon continues in the multiple placement options. The television can be placed discretely on a wall like a mirror or casually leaned back on the floor or a low piece of furniture. We even re-introduced the traditional wheel stand. Not as retro gimmick but simply because wheels add mobility and flexibility.