Beovision Avant

Can a television transform itself? Can it stand up and set the stage when you need it? Bow out and close the curtains when the show is over?

These were the questions and aspirations that drove us to design the BeoVision Avant. A challenging assignment that demanded superhuman efforts from the brilliant engineers at Bang & Olufsen in order for us to develop and conceive the product.

Turn on the Avant and enjoy how the speakers reveal themselves from beneath the screen. In a choreographed movement the electronic curtains open as the speakers unfold on each side to provide a perfectly rich sound.

“We expect magic to appear on the screen. But with the Avant, I believe that we have succeeded in creating a television that is quite magical in itself,” explains Torsten Valeur. “In a graceful way it literally performs for the audience and becomes part of the entertainment – but only when you need it.”

Every little detail emphasizes the exclusive quality of the Avant. Yet it still manages to maintain a sophisticated and unobtrusive appearance. The screen is made up by two symmetrical shapes available in either a contrasting or tone-in-tone surface.

Mounted on a wall, the wall bracket is completely hidden behind the screen. In a sliding motion, the motorized movement will turn the Avant to the preferred viewing angle – a sophisticated alternative to the standard hinge solution.

Turned off, standing on a piece of furniture, the Avant leans back in an undisturbed pose – literally in sleep mode. Turn it on, and it rises to unfold itself.

Using the specially designed floor stand, the Avant moves out from the wall towards the viewer in a fluid motion. The stand concept is conceived by the design team Smedegaard & Weiss.

The Avant received the 2015 IF Design Award.